A new wave with niche fabric – Aishwarya Kochhar

The inspiration behind Everything Furr stems from both a market gap and a unique, familiar synergy. My husband runs an established textile business specializing in fur fabric. In a market saturated with mass-produced Chinese imports, we saw a tremendous opportunity to build an authentic, home-grown Indian brand. While many entrepreneurs successfully carve out niches in traditional textiles such as linen, silk, or khadi, we chose to venture into a premium segment that very few have explored in India: fur-finished products.

Venturing into fur fabric in a country like India is undoubtedly challenging given the climate. However, it is precisely this challenge that makes our brand one of a kind. Fur is globally recognized as a premium, high-end material, and our target audience appreciates that exclusivity. We design and manufacture a highly diversified range of premium products entirely in India, including bespoke jackets, elegant coats, cozy kids’ wear, statement bags, and luxury home décor.